Greenfield Main Street Member of the Month

EDDIE LAWRENCE

Eddie Lawrence was named Greenfield Main Street’s Member of the Month for April, the same month it celebrated its one-year anniversary.

The stylish men’s boutique is located at 19 W. North St., in the building that served as Greenfield’s original firehouse.

“We had the idea for the men's store but we wanted an old rustic building that would reflect our unique style. We had been interested in the old firehouse building for about a year before we were able to buy it. We love the history in this building,” said store owner Justin Green, who has canvas pictures of the building from the early 1900s hanging in his shop.

The boutique is the third business venture for Green and his wife, Jessica. They started five years ago with JL Custom Photos, his wife’s photography business. She then built that into a combination photo studio/clothing boutique called Lucy Couture, the first women's clothing boutique in Greenfield, which was originally located in the same old firehouse.

“The success of that business was incredible and we moved to the north side of Greenfield, but we always felt tied to downtown Greenfield, which led us to open the men's store on North Street," said Green. “It's been inspiring to see the growth in downtown Greenfield and we wanted to be a part of that growth."

While juggling two boutiques and parenting of two young kids, the couple struck upon a fun idea - creating a “tiny house” on wheels to serve as a traveling boutique to sell their stuff on the road. The idea struck while the couple was watching an episode of “Tiny Houses.”

“The tiny house has been a great success! We take it to shows throughout Indiana and Illinois, and it always draws a crowd. We use it for both Lucy Couture and Eddie Lawrence, sometimes both at the same show," said Green.

Follow Eddie Lawrence and Lucy Couture on Instagram and Facebook to see where you can find the mobile store throughout the year. To check out the wide array of men’s fashion apparel and accessories at Eddie Lawrence, stop by the shop or visit eddielawrencemens.com.

TOUR OF ITALY

Tour of Italy has been named Greenfield Main Street's Member of the Month for May.

Owner Jim Phillips has lived in Hancock County since he was 7 years old, and was happy to move his Italian eatery from its original Shelbyville location to Greenfield over three years ago.

The cafe is now at 5 American Legion Plaza, just across the street from the courthouse. Phillips bought the building, which previously housed the popular Bread Ladies restaurant, and spent seven months transforming it into an Italian cafe.

"I have always been a big fan of rejuvenating downtown America," said Phillips, who can often be found back in the kitchen or chatting up customers at his popular restaurant.

"Jim is very interactive with his customers and a big supporter of downtown Greenfield, including Main Street events. It's clear he wants his customers to feel right at home," said Shelley Swift, executive director of Greenfield Main Street.