Making a Difference

Greenfield Main Street thrives thanks to the dedicated efforts of community volunteers who work tirelessly to enhance our downtown area. If you’re passionate about making a positive impact in your community, consider joining one of our committees. Each committee has specific objectives that contribute to the vibrancy and success of our downtown. Here’s a brief overview of how you can get involved:

Promotion Committee

Overall Objective: Promote downtown as the center of the community and a unified business district.

  1. Annual Marketing and Image Building Calendar: Help develop a comprehensive marketing and image-building strategy to enhance downtown’s reputation and attract more visitors and businesses.
  2. Business Promotions: Coordinate and execute promotional activities that support local businesses and increase downtown foot traffic.
  3. Special Events and Festivals: Plan and implement a variety of traffic-building events and festivals to draw the community together and highlight downtown as a hub of activity.

Economic Vitality Committee

Overall Objective: Strengthen and broaden the economic base of downtown.

  1. Market Data Collection: Gather and interpret market data to understand trends and identify areas for growth. This may involve conducting surveys and analyzing economic indicators.
  2. Business Retention Programs: Develop and implement programs aimed at supporting existing businesses to ensure their continued success and growth.
  3. Business Recruitment and Entrepreneurship Development: Focus on attracting new businesses and fostering entrepreneurship to diversify and expand downtown’s economic base.
  4. Increase Downtown Housing Units: Work on initiatives to add more housing options downtown, making it a vibrant and livable space for more residents.

Design Committee

Overall Objective: Encourage, improve, and maintain the visual appearance of downtown while protecting its historic integrity.

  1. Building and Site Improvements: Advocate for and support building and site enhancements that beautify downtown while maintaining its charm.
  2. Historic Preservation: Educate the community on the importance of preserving historic resources and properties, ensuring downtown retains its unique character.
  3. Visual Merchandising: Promote attractive storefronts and window displays to enhance the downtown shopping experience and draw more visitors.
  4. Public Space Improvements: Collaborate with the city to improve public spaces, making downtown a welcoming and enjoyable environment for everyone.

How to Join

Becoming a committee member is a fantastic way to contribute your skills and passion to the betterment of Greenfield’s downtown. Whether you’re interested in marketing, economic development, or design, there’s a place for you. To learn more about how you can get involved, visit our website or contact the Greenfield Main Street office.

Together, we can continue to make Greenfield downtown a vibrant, thriving center for our community!