This element of the Main Street Approach® deals with marketing the district’s assets to residents, visitors, investors and others through special events, retail promotion, and activities that improve the way the district is perceived, enhancing its social value. The Promotion Team has the job of promoting downtown as the center of commerce, culture, and community life for residents and visitors alike. To be effective this team must move beyond cookie cutter downtown promotion ideas. Specifically:
- Understanding the changing market—identifying both potential shoppers and the competition;
- Identifying downtown assets—including people, buildings, heritage, and institutions;
- Defining Main Street’s market niche—its unique position in the marketplace;
- Creating new image—campaigns, retail promotions, and special events to bring people back downtown
Greenfield Main Street Promotion Committee Objectives
Overall Objective: To promote downtown as the center of the community and unified business district
Objective #1 – Develop an annual marketing and image building calendar to improve/strengthen the image of downtown
Objective #2 – To develop a well‐coordinated program of business promotions
Objective #3 – To develop a well‐coordinated program of traffic building special events and festivals
Objective #4 – To market downtown to visitors
Are you interested in the work the Promotion Committee is doing? We’d love for you to join us, sign up to be a volunteer or serve on the committee here.
For more information about the city of Greenfield, Ind. or to join Greenfield Main Street in our efforts, please call us at 317-649-0890.